Launched in 2016, ART X Lagos is West Africa’s first international art fair, which was designed to showcase the best and most innovative contemporary art from the African continent and diaspora, and to widen Nigeria’s connection to the art scene across Africa and internationally.
As the typography was inspired by the Akwete cloth, it deliberately embodied
imperfections that show a human touch and origin to resonate with Africa.
The letters are a graphic asset rather than used to write entire words
and are a unique visual identity.
and are a unique visual identity.
Lagos, Nigeria, ART X Lagos
Client Tokini Peterside
Client Tokini Peterside
Brand Strategist
Lili Chieng de Montal
·
Creative Director
Elena Marchese
·
Graphic & Motion Designer
Maria Marangolo
·
Copywriter
Kim Hobson
Lili Chieng de Montal
·
Creative Director
Elena Marchese
·
Graphic & Motion Designer
Maria Marangolo
·
Copywriter
Kim Hobson
Dream Ming Singapore
Courtesy of ART X Lagos
Courtesy of ART X Lagos
2017
